{"product_id":"brand-book","title":"The Brand Book: Guided Digital Workbook","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Brand Book is a concise digital workbook and reference from The Future School of, designed to help you move from abstract brand thinking into a clearer system of decisions.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eAcross identity, positioning, visual language, narrative, voice, journeys, and touchpoints, it brings together guided prompts and completed brand examples to help you clarify how a brand is built, expressed, and remembered:\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1953\" data-end=\"2049\"\u003e≈ Clarify your brand foundations\u003cbr\u003e≠ Define your audience and positioning\u003cbr data-start=\"2093\" data-end=\"2096\"\u003e¬\u003cstrong\u003e \u003c\/strong\u003eMap your visual and verbal codes\u003cbr data-start=\"2220\" data-end=\"2223\"\u003e± Shape narrative and creative direction\u003cbr data-start=\"2353\" data-end=\"2356\"\u003e≥ Build a clearer brand system\u003cbr data-start=\"2472\" data-end=\"2475\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"2571\" data-end=\"2814\"\u003eOriginally developed as the working companion to Course 01, The Brand Book is designed to be used in three ways: as a reference, as a workbook, or as a practical first step before moving into an \u003ca href=\"https:\/\/www.thefutureschoolof.com\/pages\/modules\"\u003eindividual module\u003c\/a\u003e or the full \u003ca href=\"https:\/\/www.thefutureschoolof.com\/products\/the-fundamentals-of-creativity-branding-course\"\u003eCourse 01 pathway\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2816\" data-end=\"2992\"\u003eEach section pairs a completed brand example with a guided working page, allowing you to study the structure first, then apply the thinking to your own brand, project, or idea.\u003c\/p\u003e","brand":"The Future School of","offers":[{"title":"Default Title","offer_id":48486864093416,"sku":"TFSO_BRNDBOK_CORE_001A","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/8872\/9576\/files\/TFSO_Brand_Book_Content_Temaplte.jpg?v=1778219151","url":"https:\/\/www.thefutureschoolof.com\/products\/brand-book","provider":"The Future School of","version":"1.0","type":"link"}