{"product_id":"reference-set-the-brand-book-the-brand-profile","title":"Reference Set: The Brand Book + The Brand Profile","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIncludes:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– The Brand Book\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– The Brand Profile\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– Instant digital download\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– Guided prompts and completed examples\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– Designed for founders, creatives, students, and brand builders\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eThe Digital References Set brings together \u003c\/span\u003eThe Brand Book and The Brand Profile\u003cspan\u003e: two guided digital workbooks from The Future School of, designed to help you clarify how a brand is built, then translate that thinking into a clear external-facing document.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Brand Book\u003c\/span\u003e\u003cspan\u003e helps structure the internal foundations of a brand across identity, positioning, visual language, narrative, voice, journeys, and touchpoints.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Brand Profile\u003c\/span\u003e\u003cspan\u003e helps translate those foundations outward, shaping a considered document for press, buyers, stockists, collaborators, partners, and audiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e≈ Clarify your brand foundations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e≠ Define your audience and positioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e¬ Map your visual and verbal codes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e± Shape narrative and creative direction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e≥ Present your brand with clarity, context, and direction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAcross both references, you’ll find guided prompts, completed brand examples, and working pages to help move from abstract brand thinking into a clearer system of decisions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTogether, they offer a practical starting point for defining, developing, and presenting a brand with greater structure.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Future School of","offers":[{"title":"Default Title","offer_id":48607072289000,"sku":"TFSO_BRNDBOK_CORE_001A","price":90.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/8872\/9576\/files\/Reference_Set_Hero.jpg?v=1780381360","url":"https:\/\/www.thefutureschoolof.com\/products\/reference-set-the-brand-book-the-brand-profile","provider":"The Future School of","version":"1.0","type":"link"}