This course offers an in-depth exploration of brand identity, creativity, and marketing strategy. Through insights from industry leaders and case studies featuring brands like Loewe, Rick Owens, 032c, and Le Labo, students gain a deep understanding from concept to execution. G... Read more
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Discover the power of brand storytelling by learning how to develop a unique brand voice and create engaging, multi-channel content strategies. Explore proven storytelling techniques to craft compelling narratives that build brand loyalty and resonate with your audience. Maste... Read more
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This course explores emerging trends and tech shaping brand marketing. Students will engage with concepts like AI, immersive technologies, and sustainability, with case studies from Balenciaga, The Fabricant and Gucci. The curriculum prepares students to anticipate industry sh... Read more
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This foundational module explores brand identity as a strategic, cultural, and creative force. Moving beyond logos and typefaces, it reframes identity as an evolving ecosystem – shaped by philosophy, consumer dynamics, and market shifts. Students will learn how brands communic... Read more
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This module explores how brand voice and communication can form the strategic backbone of long-term brand building. Students will learn to design coherent brand worlds by crafting symbolic languages that connect across visual, verbal, and experiential touchpoints. From Burberr... Read more
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In this module, students will learn how to define, position, and target their brand with clarity and intention. Through case studies including Comme des Garçons, Dover Street Market, Jacquemus, and GANNI, they’ll explore how brands craft cultural relevance, build emotional res... Read more
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Visionary creative leadership transforms brands through storytelling, symbolism, and emotional depth. This chapter explores how creative directors architect brand narratives that evolve with intention. Haider Ackermann’s debut at Tom Ford is spotlighted as a case study in deli... Read more
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This chapter explores strategic frameworks that shape how brands are seen, experienced, and remembered. Drawing from concepts and theories by thought-leaders such as Aaker, Kapferer, and Keller, students learn how to structure coherent identity systems that evolve with market ... Read more
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This chapter redefines brand building as the creation of interconnected ecosystems, where every decision contributess to a cohesive, evolving brand world. Using Stone Island as a case study, students learn how innovation, materiality, and cultural alignment forge cult-level br... Read more
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“Become who you are.” — Friedrich Nietzsche
Course #01: The Fundamentals of Creativity & Brand Marketing
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Modules

Elevate specific areas of your creative expertise through focused learning experiences. Each module provides deep insight into key aspects of contemporary creativity and strategic practice, delivered in flexible formats that fit your professional journey. Build your capabilities one powerful module at a time.

Duration: 6–8 hours

Chapter 6.01: Ecosystem Thinking in Brand Strategy
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Chapters

Gain targeted knowledge in specific creative disciplines through concise, practical learning units. Each chapter delivers focused insights and real-world applications, designed for immediate impact. Perfect for building rapid expertise in chosen areas of contemporary creative practice.

Duration: 1–2 hours

“Become so free that your very existence is an act of rebellion.”  — Albert Camus

Real-world Examples

Students engage with real-world references from some of the most influential names in contemporary brand culture, including Loewe, Rick Owens, SUNNEI, Prada, Gentle Monster, and Le Labo. Through strategic analysis, they gain insight into how brands are defined, sustained, and evolved within an evolving cultural landscape.