A platform connecting creativity and culture.
Supporting established and emerging creative leaders shaping modern brand practice.
● COURSE 01
The Fundamentals of Creativity & Brand
A considered foundation in brand, creativity, and marketing.
Course 01
Access opens Thursday, 26 March. Explore our first digital experience, refined through Founding Member feedback.
Core Knowledge
Build your industry understanding through curated learning experiences, and choose your level of depth between ● Courses or ◐ Modules. Each one is focused on a core discipline and designed for flexible, self-paced learning on our digital platform.
Real-world Examples
Students engage with independent case studies drawn from some of the most influential brands in contemporary culture, including Loewe, Rick Owens, SUNNEI, Prada, Gentle Monster, and Le Labo. Through strategic analysis, they examine how brands are defined, sustained, and evolved within cultural contexts.
Four Foundations
∞ Innovation
Evolving brand and culture through creative thinking.
≈ Knowledge
Global learning shaped by real-world context.
≠ Connection
A community driven by excellence across disciplines.
± Collaboration
Shared exploration with leading brands and cultural voices.
Emilia Margulies
Set designer and art director whose work spans sculptural installations and bold colour for fashion image and film. Recent projects include Jean Paul Gaultier with Elizaveta Porodina, Tom Ford runway, and editorial for Harper’s Bazaar U.S., Novembre and Aleï Journal, as well a...
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Set Designer
Benjamin Grillon
Paris-based creative and art director working across identity systems, campaigns and editorial. Grillon’s studio partners with cultural institutions and luxury brands to build clear visual worlds, shaping strategy, typography and imagery as one. Recent work bridges brand revam...
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Art Director,
Creative Director
Machiko Yano
London-based makeup artist known for refined, skin-led beauty with subtle experimental gestures. Yano’s work moves between fashion editorials, runway and brand lookbooks, crafting luminous bases, considered colour and understated graphic accents. Recent credits span independen...
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Makeup Artist
Min Kim
Min Kim is a Paris‑based, South Korean‑born makeup artist known for painterly colour, nuanced texture, and modern beauty narratives across luxury fashion and editorial. Represented by Streeters, she has worked with Louis Vuitton, Armani Beauty, YSL Beauty, Lancôme and Bobbi Br...
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Makeup Artist
Jamie Heath
Jamie Heath is a London-based stylist whose work emphasizes contemporary fashion narratives through bold casting and conceptual direction. His projects move across editorials and campaigns, with a sharp sense for cultural relevance and visual impact.
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Photographer
Talia Chetrit
New York–based artist and photographer whose work probes sexuality, authorship and the dynamics of looking. Chetrit exhibits internationally with galleries including Kaufmann Repetto and Sies + Höke, and balances fine art with select fashion collaborations. Recent commissions ...
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Photographer
Lilli Waters
Lilli Waters is a Thai–Australian photographic artist living and working on Wurundjeri Country (Melbourne). Her practice spans fine art, fashion and still life, with dramatic, cinematic images often centred on the female form. Waters has exhibited internationally and is a fina...
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Artist,
Photographer
Library
A growing archive of publications, magazines, and resources. Opening soon.
