Courses
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⊙ CHAPTER #06
Ecosystem Thinking in Brand Strategy
This chapter redefines brand building as the creation of interconnected ecosystems, where every decision contributess to a cohesive, evolving brand world. Using Stone Island as a case study, students learn how innovation, materiality, and cultural alignment forge cult-level br...
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● COURSE #05
Content Strategies for Brand Storytelling
Discover the power of brand storytelling by learning how to develop a unique brand voice and create engaging, multi-channel content strategies. Explore proven storytelling techniques to craft compelling narratives that build brand loyalty and resonate with your audience. Maste...
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● COURSE #01
The Fundamentals of Creativity & Branding
This course offers an in-depth exploration of brand identity, creativity, and marketing strategy. Through insights from industry leaders and case studies featuring brands like Loewe, Rick Owens, 032c, and Le Labo, students gain a deep understanding from concept to execution. G...
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● COURSE #06
The Future of Brand Marketing
This course explores emerging trends and tech shaping brand marketing. Students will engage with concepts like AI, immersive technologies, and sustainability, with case studies from Balenciaga, The Fabricant and Gucci. The curriculum prepares students to anticipate industry sh...
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