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The Brand Book

The Brand Book is a guided digital workbook and reference, designed to help you move from abstract brand thinking into a clearer system of decisions.

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The Brand Profile

The Brand Profile is a guided digital workbook and reference, designed to help you shape a clear document for presenting your brand.

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Digital Reference Set

The Brand Book and The Brand Profile are now available together as a complete digital reference set.

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“Become so free that your very existence is an act of rebellion.”  — Albert Camus

Real-world Examples

Study influential brands in contemporary culture through independent case studies. Examine how identity, positioning, image and voice are defined, sustained and evolved over time.

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Core Learnings

Understand how brands are shaped through strategy, creativity and culture. Choose a focused course, or move through the complete Foundation Course.

● COURSE (FOUNDATION)
The Fundamentals of Creativity & Branding
This course offers an in-depth exploration of brand identity, creativity, and marketing strategy. Through insights from industry leaders and case studies featuring brands like Loewe, Rick Owens, 032c, and Le Labo, students gain a deep understanding from concept to execution. G... Read more
$750.00 AUD LEARN MORE
◐ COURSE (FOCUSED)
Creative Direction & Narrative Development
This module explores how cultural intelligence transforms creative direction into strategic advantage. Students will learn to decode global and local signals, shape compelling narratives, and guide brands through evolving cultural landscapes. From Demna’s upcoming recalibratio... Read more
$250.00 AUD LEARN MORE
◐ COURSE (FOCUSED)
The Art & Science of Building a Visual Identity
This course empowers students to construct visual identities that are not only aesthetically refined but strategically effective. By integrating principles from design history, neuroscience, and cultural semiotics, students learn how to build systems across typography, color, ... Read more
$250.00 AUD LEARN MORE