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Founding Membership #01

This edition includes all standard Founding Member privileges and access.

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Founding Membership #02

This edition includes all standard Founding Member privileges and access. Plus, a limited Founding Member t-shirt.

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Founding Membership #03

This edition includes all standard Founding Member privileges and access. Plus, a limited Founding Member hoodie.

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“Become so free that your very existence is an act of rebellion.”  — Albert Camus

Real-world Examples

Students will explore in-depth references across fashion, beauty, automotive, watches, fragrance, jewelry, and more. By analyzing the strategies of leading brands such as Loewe, Rick Owens, SUNNEI, Bottega Veneta, Le Labo, Audemars Piaget, and others, students will gain real-world insights into how these brands have crafted and sustained their identities in the luxury market.

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Core Learnings

Dive deep into specific areas of luxury branding with our focused modules. Each module covers a key aspect, such as digital marketing or brand identity, offering concentrated learning without the commitment of a full course. Enhance core skills and gain targeted expertise from experts at your own pace. 

● COURSE #01
The Fundamentals of Creativity & Branding
This course offers an in-depth exploration of brand identity, creativity, and marketing strategy. Through insights from industry leaders and case studies featuring brands like Loewe, Rick Owens, 032c, and Le Labo, students gain a deep understanding from concept to execution. G... Read more
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● COURSE #03
New Approaches to Digital & Ecomm
This course explores key strategies for digital marketing and e-commerce growth. Students will study SEO, paid media, social commerce, and user experience design, with case studies from brands such as Kiko Kostadinov, Prada, and Our Legacy. Grounded in industry best practices,... Read more
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● COURSE #04
Press, Influence & Media Insights
This course focuses on the use of press, influence and media to shape brand reputation. Students learn to design PR campaigns, cultivate strategic partnerships, and navigate media channels through case studies featuring Telfar, Loewe, Raga Malak, and Byredo. The course equips ... Read more
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● COURSE #05
Content Strategies for Brand Storytelling
Discover the power of brand storytelling by learning how to develop a unique brand voice and create engaging, multi-channel content strategies. Explore proven storytelling techniques to craft compelling narratives that build brand loyalty and resonate with your audience. Maste... Read more
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● COURSE #06
The Future of Brand Marketing
This course explores emerging trends and tech shaping brand marketing. Students will engage with concepts like AI, immersive technologies, and sustainability, with case studies from Balenciaga, The Fabricant and Gucci. The curriculum prepares students to anticipate industry sh... Read more
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