Includes:
– The Brand Book
– The Brand Profile
– Instant digital download
– Guided prompts and completed examples
– Designed for founders, creatives, students, and brand builders







The Digital References Set brings together The Brand Book and The Brand Profile: two guided digital workbooks from The Future School of, designed to help you clarify how a brand is built, then translate that thinking into a clear external-facing document.

The Brand Book helps structure the internal foundations of a brand across identity, positioning, visual language, narrative, voice, journeys, and touchpoints.

The Brand Profile helps translate those foundations outward, shaping a considered document for press, buyers, stockists, collaborators, partners, and audiences.

≈ Clarify your brand foundations
≠ Define your audience and positioning
¬ Map your visual and verbal codes
± Shape narrative and creative direction
≥ Present your brand with clarity, context, and direction

Across both references, you’ll find guided prompts, completed brand examples, and working pages to help move from abstract brand thinking into a clearer system of decisions.

Together, they offer a practical starting point for defining, developing, and presenting a brand with greater structure.