Learn how brand positioning extends beyond the marketplace into cultural relevance, and why it’s essential for long-term success and not just product differentiation.

Analyze how CDG’s suite of sub-brands: Homme Plus, PLAY, BLACK, SHIRT, and more, cater to diverse audiences while staying rooted in a consistent avant-garde philosophy.

Understand how to apply perceptual mapping to chart a brand’s position relative to competitors, across axes like innovation, exclusivity, and mass appeal.

Use the 3C’s framework to build a resonant brand strategy based on internal strengths, consumer culture, and competitor dynamics through CDG’s unique brand approach.

Explore how brands like CDG construct identity myths and philosophical coherence, and how storytelling can become a competitive advantage in competitive markets.