Strategic Brand Positioning

Name: Strategic Brand Positioning
Brand: The Future School of
SKU: TFSO_CPT_CORE_003A
Price: 250.0 AUD
Availability: InStock

$250.00 AUD

This chapter explores the power of strategic brand positioning through the lens of Comme des Garçons’ multi-label universe. Students will discover how brands can shape perception through product, price, and by cultivating cultural meaning. Through tools like perceptual mapping and the 3C’s framework, learners will understand how to define a brand’s place in the market and in culture by balancing art, commerce and strategy. The chapter offers actionable insight into how brands maintain distinctiveness across audiences and evolve without losing their core identity.

Now available exclusively to Founding Members as part of The Fundamentals of Creativity & Brand course.

COURSE MODULES

Learn how brand positioning extends beyond the marketplace into cultural relevance, and why it’s essential for long-term success and not just product differentiation.

Analyze how CDG’s suite of sub-brands: Homme Plus, PLAY, BLACK, SHIRT, and more, cater to diverse audiences while staying rooted in a consistent avant-garde philosophy.

Understand how to apply perceptual mapping to chart a brand’s position relative to competitors, across axes like innovation, exclusivity, and mass appeal.

Use the 3C’s framework to build a resonant brand strategy based on internal strengths, consumer culture, and competitor dynamics through CDG’s unique brand approach.

Explore how brands like CDG construct identity myths and philosophical coherence, and how storytelling can become a competitive advantage in competitive markets.

≠ Self-paced Learning

± Industry-ready Knowledge

≈ Real-world Brand Examples

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No prior knowledge or experience is necessary. Each course, modules and chapter is designed with a foundational approach that naturally progresses to advanced concepts. Our guided structure ensures that your understanding evolves organically, helping you build confidence and expertise at each step.
Our courses are delivered through an intuitive online learning platform, designed for ease of use. Each course is divided into clear sections with a progress bar, making it simple to track your learning journey. The flexible and self-paced format allows you to complete the content whenever it suits you best.

You’ll have access to our live chat feature for real-time support, ready to assist you with any questions or clarifications. We’re committed to ensuring your learning experience is seamless and that help is always just a message away.
Only those who complete a course can take an optional Q&A assessment to earn a certificate of completion. Please note that individual modules and chapters do not offer separate certificates.

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Strategic Brand Positioning

Frequently Asked Questions

Real-world Examples

∞ Industry Experts

≈ Real-world Examples

≠ Self-paced Learning

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Strategic Brand Positioning

Chapter 3.03: Strategic Brand Positioning

Frequently Asked Questions

Real-world Examples

∞ Industry Experts

≈ Real-world Examples

≠ Self-paced Learning

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