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● COURSE #06
The Future of Brand Marketing
This course explores emerging trends and tech shaping brand marketing. Students will engage with concepts like AI, immersive technologies, and sustainability, with case studies from Balenciaga, The Fabricant and Gucci. The curriculum prepares students to anticipate industry sh...
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● COURSE #05
Content Strategies for Brand Storytelling
Discover the power of brand storytelling by learning how to develop a unique brand voice and create engaging, multi-channel content strategies. Explore proven storytelling techniques to craft compelling narratives that build brand loyalty and resonate with your audience. Maste...
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● COURSE #04
Press, Influence & Media Insights
This course focuses on the use of press, influence and media to shape brand reputation. Students learn to design PR campaigns, cultivate strategic partnerships, and navigate media channels through case studies featuring Telfar, Loewe, Raga Malak, and Byredo. The course equips ...
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● COURSE #03
New Approaches to Digital & Ecomm
This course explores key strategies for digital marketing and e-commerce growth. Students will study SEO, paid media, social commerce, and user experience design, with case studies from brands such as Kiko Kostadinov, Prada, and Our Legacy. Grounded in industry best practices,...
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● COURSE #01
The Fundamentals of Creativity & Branding
This course offers an in-depth exploration of brand identity, creativity, and marketing strategy. Through insights from industry leaders and case studies featuring brands like Loewe, Rick Owens, 032c, and Le Labo, students gain a deep understanding from concept to execution. G...
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